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How many products are there in Cookie Time range?
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Cookies:
We have our flagship product - the Original Chocolate Chunk (New Zealand's favourite cookie!), plus five others that make up our gourmet range. On top of that we have our premium cookie, the Chocolate Fix (which is also available in a convenient 4-pack), our Smart Cookie range (Chocolate Chip and Fudge Brownie), our Gluten Free Chocolate Chunk cookie, the Rookie Cookie, Cookie Bites and two varieties of 9-Packs. We also have two smaller '$1 Cookies'.
Bumper Bars:
Our Bumper Bar range consists of four yummy flavours (Apricot, Wildberry and Raspberry, Banana). Apricot and Wildberry Bumper Bars are also available in a handy 3-pack.
One Square Meal:
The most balanced food on earth, One Square Meal is a true innovation in food. Available in delicious Apricot & Manuka Honey and Cranberry & Blackcurrant flavours, both varieties are available in the original twinpack or in a handy 6-bar multipack. 2010 sees the release of One Square Meal in a convenient bite size 8-pack.
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What is Cookie Time's biggest seller?
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The Original Chocolate Chunk cookie (made using Michael Mayell's original cookie recipe developed in 1983) was Cookie Time's first product and has built up a loyal following of serious cookie munchers. It remains Cookie Time's (and New Zealand's) best selling individual cookie.
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How are Cookie Time products distributed?
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Cookie Time's products are distributed throughout New Zealand by our fantastic team of 42 independent franchisees. Our franchisees order their cookies online using the Cookie Time intranet system; their order gets sent through to our dispatch team who send the cookies out as soon as the orders are placed, ensuring the cookies reach the marketplace as fresh as can be.
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Does Cookie Time export overseas?
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At this stage Cookie Time's focus is on the New Zealand market although export is something we may look at tackling in the near future.
For the time being, Cookie Time's number one cookie - the Original Chocolate Chunk can be brought online at www.nzedge.com (a fantastic website on New Zealand and New Zealanders) from anywhere in the world.
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How does Cookie Time develop the recipes for their products?
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The Original Chocolate Chunk cookie recipe was developed by Michael Mayell when he started Cookie Time back in 1983. Nowadays, we employ three food technologists who formulate the recipes for all of our products.
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What quantities of ingredients are used per week by Cookie Time?
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Per week Cookie Time uses roughly:
9 tonnes of chocolate
, 12 tonnes of flour
, 8 tonnes of sugar
, 7.5 tonnes of butter
and 48,000 (4000 dozen!) eggs!!!
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Does Cookie Time use additives in their products?
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At Cookie Time we like to use wholesome ingredients similar to what you would use at home if you were baking. To ensure they taste great we choose premium ingredients and ensure they are the freshest we can get. We don't directly add any preservatives, emulsifiers or colours (artificial or natural). We use flavours in a few of our products just as you might add vanilla essence. Some of the ingredients we use, such as chocolate and dried apricots, contain additives, just as the chocolate and dried apricots do which you would use at home. To make sure our Cookie Munchers know exactly what they are munching on, we label all our products with a comprehensive ingredient list showing all the ingredients that are in our products and what the ingredients are made up of too.
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How does Cookie Time fit into a balanced diet?
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Cookie Time products taste great, but like all treats cookies should be enjoyed in moderation as part of a balanced diet and a healthy lifestyle. There is a section on this website about balance, so be sure to check it out.
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How was Cookie Time started?
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Cookie Time was started back in February 1983 by an enthusiastic young entrepreneur named Michael Mayell. Michael (after trying a couple of unsuccessful business ventures) started baking cookies in his one bedroom flat in (the aptly named!) Shrewsberry Street, before delivering them to the local dairies in his trusty Mini Clubman van. The cookies took off, business boomed and the rest, as they say, is history!
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How is Cookie Time run today?
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Cookie Time is run from its factory and headquarters in Templeton, just south of Christchurch. The company is 100% New Zealand owned and operated and is privately owned by its founder Michael Mayell and his brother Guy Pope-Mayell.
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How many staff are employed by Cookie Time and what kind of jobs do they do?
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Around 75 full time staff work from Cookie Time's factory and headquarters in Templeton. An extra 30 full time staff and 70 tertiary students are employed to help out over the busy Christmas period. On top of this, there are 45 independent franchisees who service outlets throughout New Zealand.
The job roles at Cookie Time vary hugely. There is of course the indispensable factory staff who make sure your cookies taste great and are up to scratch; there are separate accounts, IT, production, marketing and creative departments as well as specialised job roles spread amongst the management team.
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Does Cookie Time still run factory tours?
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The last Cookie Time/Candy Time factory tour was held back in 1996. As the factory grew and new laws and regulations were put in place, it just wasn't a practical thing to keep doing.
We do still however have our Cookie Time Factory Shop located next to the factory in Templeton, just south of Christchurch where you can buy Cookie Time products at great factory direct prices as well as check out some cool displays.
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What is Cookie Muncher's role at Cookie Time?
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As well as having the demanding job of being the public face of Cookie Time, Cookie Muncher also holds down a job helping to make the cookies in the factory. He also has the enviable job of being Cookie Time's official taste tester!
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What is the Cookie Time Charitable Trust?
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The Cookie Time Charitable Trust (CTCT) was developed in 2003 to help Kiwi kids discover their gifts. The CTCT creates opportunities for children throughout New Zealand to realise their potential by making available innovative learning programmes to those who would not otherwise be able to participate.
The CTCT has initially chosen to focus on two areas; Innovation in Learning and Thinking Differently - Dyslexia. The CTCT has brought about significant change, particularly in the area of dyslexia.
Head to www.ctct.org.nz for more information.
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How are Cookie Time products marketed?
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The first step is to make sure our products taste the absolute best. We do this by using only premium grade natural ingredients, with no added preservatives, artificial colourings or flavours, and by cramming loads of chocolate into each and every cookie! Our theory is that if they taste great, people will keep on buying.
We then ensure our cookies look the best by having great packaging and display units. We keep the public aware of us by doing wacky things like baking the World's Biggest Cookie, by repainting planes, minis and our factory with cookie designs, running great promotions and by generally keeping our customers happy.
We also have our Cookie Muncher signs on dairies around the country; they're a great way of creating brand awareness and have become a bit of a Kiwi icon (which can only do good things for our brand!)
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How does Cookie Time advertise?
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Cookie Time is unique in the fact that we don't advertise in the traditional sense. The brand has been built on the basics: a great tasting product, great distribution, intelligent management, strong imagery and the creation of plenty of dynamic public relations opportunities (baking the World's Biggest Cookie being just one of these!)
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Does Cookie Time have a specific target market?
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We don't have a target market as such. Kids love our cookies, but then so do university students and adults. We sell a lot of cookies pretty much everywhere, from service stations to supermarkets so our customer base is wide and varied. During our annual Christmas Cookies campaign we sell into businesses, gaining a large following of workers.
Basically, anyone who loves a great tasting treat is our target market!
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Where does Cookie Time stand on sponsorship?
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Cookie Time is currently not accepting sponsorship proposals. We'll give a polite "thanks, but no thanks" up front here, to save you spending time and effort putting your proposal to us only to get the same response down the track.
We are directing all of our support to the Cookie Time Charitable Trust to help Kiwi kids discover their gifts. We recommend you check out www.ctct.org.nz to find out more about the great work the CTCT is doing.
If you had planned to contact us about sponsorship, we wish you all the very best for your endeavor and thank you for thinking of us.
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Does Cookie Time still hold the record for baking the World's Biggest Cookie?
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No, although we held the record for twelve years, that honour now goes to American cookie company Immaculate Baking Co.
In 2003, their attempt didn't look like it had cut it... Guinness World Records didn't officially recognise their cookie until 2008.The American cookie measured a huge 100 foot in diameter (ours was 81 foot, just under 25 metres in diameter).
Cookie Muncher is currently weighing up his options.
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Is the Cookie Time mini still around?
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Our Cookie Time mini is most definitely still around! The 1976 Mini Clubman van - fully modified to include a 1380cc engine, specially imported Zeemax body kit, 13inch custom wheels, custom dashboard, BMW Mini seats and a custom designed stereo and PA system, spends most of its life attracting attention from fans outside the Cookie Time factory in Templeton, just south of Christchurch.
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